Using AI in
media production
Artificial Intelligence has the power to shape every stage of the creative process - from concept development and image generation to voice cloning and audience engagement. We help clients cut through the noise so they can truly understand what this means for their rights, contracts, and reputations.
As lawyers and legal compliance experts, our goal is simple: to protect our clients and their work from the risks associated with AI, while empowering those who want to use the technology to do so sensibly and responsibly. We approach AI from multiple perspectives, taking into consideration not only the black letter of the law, but how the technology - and our clients - actually work in practice. So whether you’re resisting AI use or embracing it, our advice is both legally sound and commercially grounded.
Our AI desk is led by Kelsey Farish, one of Europe's leading legal experts on AI. Her work complements that of the firm’s wider team of highly regarded business affairs and content lawyers and compliance professionals — many of whom have years of experience working in-house at major broadcasters, publishing houses, and media companies. This collaborative approach ensures our clients benefit from specialist AI knowledge backed by deep sector experience, and vice versa.
Frequent requests from clients include:
Project & Production Advice
We offer practical legal reviews of how AI is used in connection with a particular project - whether it's for content creation and modification or streamlining back-office logistics.
AI Model Training Contracts
We routinely review and negotiate contracts for clients (production companies, performers, and other rights holders) who have been asked to license their content, back catalogues, voice, likeness, or other data to AI companies for algorithmic model training.
AI Tool T&Cs Review
We offer a no-nonsense review and explanation of what AI platform T&Cs actually mean in practice, helping clients to understand any red flags before they use the AI tool in connection with their work.
Custom AI Clauses
Adding bespoke clauses into freelancer contracts, services agreements, content releases and other documents can help ensure you're legally protected in a way that holds up in the real world.
Internal AI Policies
if your team is using (or wants to use) AI, it's best practice to have a clear, human-centred policy that covers legal risk, reputational exposure, and day-to-day usage guidance.
PR & Transparency
When using AI in connection with your work, it may be legally or reputationally necessary to craft public-facing statements and disclosure wording.
Recent posts from the AI Desk in the R&C News & Views Blog
